CIE Tours International, the wholly owned tour operator subsidiary of Ireland’s CIE Group, has announced that Susan Black has joined the company as Chief Commercial Officer. In this newly-created position, Black is responsible for developing CIE Tours’ commercial and digital strategy, aligning sales and marketing, building programs to elevate the customer experience and supporting the development and launch of new products and platforms to benefit the travel agency community.
Black’s previous leadership positions in the industry include serving as chief marketing officer of Travel Impressions/American Express Vacations; chief marketing officer of CheapCaribbean.com; executive vice president, marketing for Liberty Travel/GOGO Worldwide Vacations; and general manager and publisher of The Official Tour Directory.
“Susan’s background in digital innovation, marketing, sales and business development, together with her deep strategic acumen and singular focus on travel brands makes her uniquely qualified to develop a wide range of commercial opportunities for CIE Tours, ” said Elizabeth Crabill, president and CEO. “Susan’s expertise in retail travel distribution, online communications and digital travel platforms will be a definite asset to our customers.”
As co-founder of industry consultancy Black & Wright, Black has advised more than 60 leading online travel brands, travel distributors, consortia, tour operators, suppliers and travel industry start-ups. She is a sought-after speaker and moderator at travel industry and eCommerce conferences.
Susan Black commented, “I’m thrilled to join Elizabeth and the leadership team at CIE Tours. This unique brand is at an exciting intersection of evolving customer needs and emerging technologies. This role represents a remarkable chance to identify new commercial opportunities, connect with customers in new ways and deliver out-of-the-box customer experiences that further build on CIE Tours’ well-established foundation of trusted expertise, unrivaled authenticity and unique points of access, as the leader in leisure and group travel to Ireland and Britain.”